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Research papers

License to peek?

Privacy and data protection are assessed from a historical perspective through to the present in this paper. The authors address observable trends, developments and novel platforms that starkly present the opportunities and challenges we encounter in...

Catalogue: Congress 2010: The Changing Face Of Market Research
Authors: George Pappachen, Richard Coombe
Company: KANTAR TNS Malaysia
September 15, 2010
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Citation

Pappachen and Coombe (2010a, September 15). License to peek?. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/license-to-peek-


Research papers

The mobile brand experience

This presentation describes the pioneering work of conducting ad effectiveness research on the mobile web. By forcing a process that combines innovation, collaboration, leadership, and research rigor, a previously unavailable view on branding impact...

Catalogue: WM3- Worldwide Multi Media Measurement 2008
Authors: Kara Manatt, George Pappachen
June 1, 2008
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Citation

Manatt and Pappachen (2008a, June 01). The mobile brand experience. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/the-mobile-brand-experience